Social Media 101 and Campaigns that Drive Action

featuring

Judith Alberts
Alpha-Oh eMarketing ? Constant Contact Authorized Local Expert

Social Media 101 ? Why? Which Ones? What to Say? ? Plus Personal Facebook Privacy
Are you already using social media for marketing?  Or are you thinking about it, but feel overwhelmed and not sure where to start?  Or are you not convinced it?s even worthwhile?  We?ll take a look at the 5 biggest social networks ? Facebook, Twitter, Google+, LinkedIn, and Pinterest ? and help you find out what?s right ? or not ? for your business or organization.
 
Here?s what this session will cover:
 

• The value of social media to reach current customers and drive repeat business,
• How social media can lead to new customers,
• Crafting a basic strategy for social media offers and promotions,
• What, when, and how often to post on social networks,
• How to use social media without going crazy,
• In-depth look at Facebook for business, recent changes on this network, and VERY IMPORTANT info about Facebook personal privacy ? because most people get this wrong and don?t even know how it makes them ? and their friends ? vulnerable! 
   

Campaigns that Drive Action:  Newsletters and Announcements
Campaigns that drive measurable action are the heart of small business marketing, and real results start with email.  Nothing ? repeat: nothing ? can beat the 40 to 1 return on investment that effective email marketing delivers!  Join us for this session to learn email best practices.
 
Here?s what this session will cover:
 

• Why email is so effective ? especially when it?s done right,
• The various types and purposes of email newsletters and announcements,
• What you can write about to stay in touch with your customers,
• The anatomy of an email and it?s ?envelope?, including the subject line.
• Making email and social media work together for added reach,
• Fixing the 3 biggest mistakes common in email marketing,
• Strategy for email campaigns that you can use all year long, and
• 15 easy ways to grow your email list. 
   

Judith Alberts has worked with the Constant Contact email platform since 2005, and began offering services to clients and colleagues in 2008. She is certified by Constant Contact and is their authorized local expert in Southeast Virginia. Judith?s background includes education, visual arts and professional photography. With many years of experience in sales and marketing, she brings a multi-faceted approach to crafting email and social campaigns that get results in today?s ever-changing marketplace.

Corporate Sponsor: Constant Contact